- These guidelines apply to Civic Partners seeking to name or re-name City-owned facilities or land under their control and operation. Specifically, they pertain to sale of naming rights of a whole facility whereas sponsorship of components within remains the authority of the Civic Partner.
- These guidelines are premised on an effort to balance The City's stewardship and fiduciary responsibilities with the provision of an enabling environment for its partners to pursue revenues it deems necessary for financial viability. "Civic Partner" organizations function with a volunteer board of directors who are responsible for management and stewardship of programs and facility. Their provision of these programs and services contribute to Calgary's overall public good. The City similarly acknowledges its own stewardship responsibility and interest in protecting City property and creating public value.
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